Logo with the words 'WISE APPLY' in blue and purple, and the phrase 'prescription application solved' below in blue, along with a purple gear icon.

Wise Apply™ is a completely redesigned prescription applicator that corrects the issues with current devices.

Vaginal estrogen reduces recurrent UTIs by~50% and is safe and highly effective for treating tissue atrophy in GSM.*

*Genitourinary Syndrome of Menopause

Product packaging and a close-up of a vaginal applicator. The packaging highlights features like easy-to-clean, no removable plunger, soft silicone shell, internal and external application. It mentions single calibration, consistent dosing, no tiny markings, and an integrated case for one-handed filling.
Infographic comparing current applicators to better options, highlighting issues with uncomfortable hard plastic, inaccuracy, messiness, being impossible to clean, and poor fit for women's health.

So then why do over 60% of women not comply with their prescriptions?

Half of the population will go through menopause.

87% will experience tissue atrophy and GSM.

There is a treatment for symptoms, but the applicators are awful.

Women want a safe, accurate, comfortable applicator that is shaped for women’s health use and easy to clean.

There was nothing out there, so I invented one.

Nicki Urban - Founder and CEO